Ayothaya Floating Market serves as a Tourism hub for both domestic and international tourists to enjoy the pleasant environment and gorgeous scenery in a Thai style. While exploring the Market, tourists can savour some tasty and delicious Food, or shop for souvenirs at various stores scattered around the Market. Ayothaya Floating Market was established with the primary purpose of serving as both a tourist destination and an educational institution for the preservation of Thai arts and culture. It retains all the aspects of an Ayutthayan floating market of the past including traditional costumes, stunning architecture, unique culture and traditions, authentic amusements, folk performances, and the simple lifestyle of the Thai people.